Why Shop with Us?
20% OFF with SUMMER20

In the game since 2014

USA Sports is the premier online store for official NFL, NHL, NBA, and MLB. We sell only 100% official licensed product for fans of American football, ice hockey, basketball, and baseball.

Our relentless dedication to offering the best experience possible means that our customer service is unrivaled.

Where We Started

Our business entered the game in 2014 selling NHL t-shirts and clothing through an online Shopify Store that was operated from the shed in our Managing Directors' garden. In 2015 we rebranded as USA Sports and our first full-time member of staff was hired. We moved into our first office in the North East of England where the business diverged into official NFL, NBA and MLB operating online and through a series of Pop Up Shops at British Ice Hockey and Basketball matches.

Where are we now?

As of 2019, we are now based in our new warehouse in Newcastle, England that fulfills all the online orders that are shipped globally every day. We have increased the number of full-time staff including apprentices in Digital Marketing and Warehousing. 

Our event retail sees us regularly visit cities through the UK from Aberdeen to Southampton to offer fans the opportunity to see our products in person. We have developed our partnerships with leagues, brands, and teams.

Where are we going?

We will continue to work as we do and maintain high standards in the products and service we provide.

We aim to establish ourselves as a premier retailer across Europe with the development of our 4 international web sites and expansion of our event retail.

We will also maintain to invest in our staff, offering employment opportunities to the next generation to allow them to develop their skills in a modern digital world.


Our Partners

Since 2014 we have established numerous partnerships with leagues, brands, and professional sports clubs.




Elite Ice Hockey League



New Era




’47 Brand

Mitchell & Ness




Belfast Giants

Cardiff Devils

Coventry Blaze

Fife Flyers

Sheffield Steelers

Newcastle Eagles

Glasgow Rocks

Jacksonville Jaguars

It's been quite a journey!


Our first online store is established on Shopify selling NHL T-Shirts.


We move into our first office and hire our first member of staff.


We team up with the NFL to offer the first-ever Kickoff Tour Retail Experience in the UK


We moved into our ?? Square Foot Warehouse in Newcastle, England


We hired new apprentices in Digital Marketing & Warehousing and run a 9 city UK tour for NFL Kickoff 2019 with the NFL and Fanatics UK

Legal Information

Bulldog-Sport Ltd, Units 30-31 Point Pleasant Industrial Estate, Wallsend, Newcastle Upon Tyne, NE28 6HA

Company Registration Number: SC449962